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Keep your eyes skinned for the Zebra...

29/11/2012

Oakley’s new Jordy Smith Signature Series Sunglasses launch with a campaign that’s stripes ahead

Ranked as one of the best surfers in the world, Jordy Smith is proud to be launching his new Oakley sunglasses with a first-of-its-kind campaign spanning across three South African cities. The EARN YOUR STRIPES campaign will feature three Jeep Wrangler Sahara's emblazoned in zebra stripes, hitting the streets of Cape Town, Johannesburg and Durban. Those who spot them around town stand a chance of winning a pair of Jordy Smith Signature Series Sunglasses or the star-prize of a surf trip for two to the island of Bali.

Jordy wanted to produce a range of sunglasses, which can be used for extreme sports but also, look stylish enough to be worn every day. Because he spends a lot of time surrounded by sun-drenched scenery, it was important that his Signature sunglasses be packed with cutting-edge technology, including Oakley HDPolarized lenses which are optimized with the clarity and impact resistance of High Definition Optics. Being some of the best polarized lenses on the planet, they filter out 100% UVA, UVB and UVC, helping Jordy maintain sharp colour recognition whilst living his adventure-filled life.

In addition to blocking out all UV, the 0 Matter frames have Unobtainium added to the earstems so that they actually grip better when you sweat, ensuring comfort all day long. The ear-stems and their metal bands were inspired by switchblade knives; the result being a range of sleek Oakley sunglasses with sporty yet modern frames that don’t try too hard. The Oakley Jupiter Squared shape says attitude with refinement.

Paying homage to Jordy’s South African homeland every pair has a unique zebra stripe in the Oakley frame ‘O’ and give the included Microclear bag its own custom look.

The EARN YOUR STRIPES campaign kicks off on Thursday, 15 November for one month. The iconic zebra-striped Jeep Wrangler Sahara's will be found at various hot spots, big events and interesting destinations in the three cities over the next month including Camps Bay, V&A Waterfront and False Bay in Cape Town, Umhlanga, Gateway Shopping Centre and Ballito in Durban and Parkhurst, Sandton and Soccer City in Johannesburg.

Jeep Wrangler is excited to be a part of the EARN YOUR STRIPES campaign. Group Head: Marketing & Corporate Affairs, Chrysler South Africa & Fiat Group Automobiles South Africa said: “Jeep is enthused by this association with the famous Oakley Brand. The Jeep Wrangler embodies a spirit of robust adventure and high-tech action, much like that found in the Oakley product range. A feeling of great anticipation has been experienced by all at the Chrysler and Fiat groups to witness the finished ‘Earn your Stripes’ zebra Jeeps hitting the roads now.”

Members of the public will be encouraged via social media to snap a pic of the branded Jeeps when they see them and upload them to Facebook, Twitter or Instagram with the relevant hash tags and mentions in order to win a pair of Jordy Smith Signature Series sunglasses. On top of this, anyone who purchases a pair of any Oakley's during November and December, and uploads a picture of the Jeep, also stands a chance to win the star-prize of an all expenses paid surf trip for two to Bali in 2013. The Competition runs until the 15th December 2012.

For more information on the EARN YOUR STRIPES campaign, please contact:

Taryn Ryan
Senior Brand Manager | Sports Brands: Oakley, Revo, Arnette
Luxottica South Africa (Pty) Ltd.
Tel: +27 21 486 6172
Email: Taryn.Ryan@za.luxottica.com

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Beers, Burgers and a movie with the Holmes Bros.

25/11/2012

Got something to say? Then leave a comment!

Posted by Mark on the 26/11/2012 10:31

Do you need to book or just rock up?

Posted by John McCarthy on the 26/11/2012 17:03

No need to book, just pull in:)

Posted by Trevor on the 03/12/2012 08:57

Where's this Bros? In Cape Town?

Posted by Robyn on the 03/12/2012 09:24

Are there Craft beers on tap ? Loving ROBSON'S right now

Posted by TrevorG on the 03/12/2012 10:10

Is this a Durban gig?

Posted by John mc on the 03/12/2012 14:47

Hey guys this is a Durban gig at craft in glenasley

Posted by Rene on the 04/12/2012 06:59

How did the eavning go?

Posted by Sam on the 04/12/2012 07:50

Great night, great beer, sick fliks.

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